Over three decades ago, with an artist’s heart, a real estate heritage, and a ponytail, Eric Masi left his ad agency job and co-founded Torque, pursuing his passion to create a more collaborative and exciting kind of marketing and creative advertising.

As a mix of designer, marketer, creative director and business-owner, Eric brings his unique perspective and 35 years experience to the process of making brand strategies more creative and the creative output more strategic. Over the years he's won a host of awards, helped lease buildings around the country and has worked with just about every notable brand in real estate, from Tishman Speyer, Hines, Lincoln Properties, CBRE, JLL, Sotheby's and Beacon Capital to MetLife, Stream Realty and more.

In addition to running his agency Torque alongside his wife, Eric is also a skilled photographer, fine art painter, writer and a long-time practitioner of martial arts. One wonders when he has the time to sleep!

Jennifer Masi is a CEO, entrepreneur, and award-winning designer with over 40 recognitions for design and production excellence. She holds a BFA from MIAD and previously ran a boutique design firm before joining Torque, a Chicago-based creative branding and marketing firm, where she now leads as CEO.

This year, she launched TQ Interior Alchemy, a division of Torque focused on transforming interiors without construction by reimagining and repurposing items and curating thoughtful additions.

A graduate of the Goldman Sachs 10,000 Small Businesses program, Masi serves on multiple boards, including Mission Neem 5 and Arts of Life (as of 2025). She is an active member of NAWBO Chicago, where she served as president in 2018, the same year she earned her MA in Transformational Leadership and Coaching.

Masi and her husband, Eric, Torque’s CXO and photographer, have two adult children and share a passion for exploring cities, art, and design. A practicing artist and owner of TQ Experience, a creative event space in Chicago, she enjoys drawing, biking, walking, and interior design.